Your grief/bereavement ads are rarely the problem. What happens after the click is, where slow follow-up, a soft offer and a clunky booking flow lose the families you already paid for. Penguin builds and runs all nine stages so more of them book and show. One team, your own accounts, a 90-day process guarantee.
A free 30-minute call with an operator. No pitch deck, no obligation.
90-dayprocess guarantee
Grief/Bereavement is a distinct buyer inside hospice & palliative, with its own questions, timing, and objections. We tune the offer, the qualification, and the follow-up to that specific buyer, then run the whole engine in the open, in your accounts.
Your census depends on referral sources you cannot control, and the private-pay families searching online reach a competitor first.
A stressed family inquires at midnight, waits a day for a response, and tours the place that answered with compassion first.
A share of booked tours and assessments never happen, and the long decision window goes cold without a gentle nurture.
You see ad clicks, not cost per booked, kept tour, so growth feels like luck instead of a system.
A grief/bereavement-tuned engine that turns high-intent grief/bereavement demand into booked tours and assessments. It is our nine-stage acquisition engine, tuned to grief/bereavement and run for you in the open.
Every capability maps to a stage of the engine, and a specific leak it stops.
Feature-forward grief/bereavement ads on Meta and Google, built to run and not get pulled.
A message-matched landing page and an offer tuned to the grief/bereavement buyer.
Speed-to-lead that qualifies and books, day and night.
Frictionless booking, no-show recovery, and cost-per-booked reporting in the open.
The same grief/bereavement click, run two ways. Here is exactly what changes at each stage after the click.
| Stage | Typical agency | The Penguin engine |
|---|---|---|
| Ad creative | Ad drives the click, then the click is on its own | Account-safe creative that draws the right families |
| Landing page & offer | Generic page, offer that does not match the ad | Message-matched page and a grief/bereavement offer that converts |
| Lead qualification | Every lead treated the same, front desk overwhelmed | A survey scores intent before the front desk sees it |
| Follow-up speed | First follow-up hours later, if at all | Speed-to-lead in seconds, an AI concierge that books |
| Show-up & no-shows | One in four booked never shows, nobody follows up | Reminders and no-show recovery refill the calendar |
| Reporting | Reporting is clicks and impressions | Cost per booked-and-shown, in the open, weekly |
A quick, illustrative estimate of the grief/bereavement revenue slipping out between the click and the booked, shown appointment. Numbers stay in your browser.
Figures are illustrative of the reporting format, not client results. Real, permissioned numbers replace them on request.
The same grief/bereavement outcome three ways: our engine, a generic agency, and hiring it all in-house. Add up what each really costs, and what you own at the end.
Illustrative comparison. Your exact numbers are mapped on the free Leak-Check.
The accounts, pages, automations, and dashboard are built in your name and stay yours, backed by a 90-day process guarantee: if we do not deliver the grief/bereavement build to spec, we keep working at no extra retainer until we do.
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See the hospice & palliative hubTell us where to send your grief/bereavement leak map. You go straight to the calendar, and we review your funnel before the call so the time goes into diagnosis, not catch-up.
A one-time engine build from $5,000, then a retainer from $3,000 a month to run and improve it. That single figure replaces a media buyer, a funnel builder, an automations person, a booking tool, and a reporting dashboard. Ad spend is paid directly to Meta and Google at zero markup, and the Leak-Check call is free.
The engine is built in days, not quarters, typically 3 to 5 days to launch. Because follow-up, booking, and show-up get fixed first, you often recover bookings from spend you already run before the new ads scale. We report cost per booked-and-shown weekly from day one.
Yes. The engine is tuned to grief/bereavement, not copy-pasted from another niche. We build grief/bereavement-specific offers, qualification, and follow-up, and we show you the exact leak on your funnel during the free Leak-Check before you commit a dollar.
Yes. The ad account, the pages, the automations, the data, and the dashboard are yours and stay yours, whether you stay or leave. No rented leads, no hidden dashboard, no lock-in on assets you paid for.
A vendor sells the ads and hands the rest back. We operate the whole engine and answer to one number, booked tours and assessments, with one manager accountable and every screen open to you. You were sold clicks last time. This time you get the outcome.
You are already paying for the clicks. The only question is how many become booked, shown families. Thirty minutes, on your own funnel, with an operator, and you leave knowing your number and what it takes to fix it.
Book my free Leak-Check