90-dayprocess guaranteeBuilt in your accounts
For every homeowner you book, more of your roofing spend leaks out between the click and the calendar. Penguin runs the stages after the click, follow-up, qualifying, booking and show-up, so that demand turns into booked, shown homeowners instead of lost leads. One team, your own accounts, a 90-day process guarantee.
A free 30-minute call with an operator. No pitch deck, no obligation.
You are paying full price for roofing clicks and collecting a fraction of the booked, shown homeowners. The ads are rarely the problem. The seven steps after the click are, and that gap is exactly what the engine is built to close.
You buy a marketplace lead, so do four competitors, and the homeowner books whoever calls back first.
You call an hour later and the estimate is gone, handed to the contractor who picked up the phone first.
A chunk of booked estimates never sit, and nobody confirms, reminds or rebooks them, so trucks roll to empty driveways.
You see cost per lead, not cost per booked, kept estimate, so you cannot tell which channel actually signs contracts.
Most agencies build the first two and hand back the rest. Tap through the seven they skip, where the money usually leaks out.
The right click, not just any click.
Account-safe, feature-forward creative on Meta and Google, built to run and not get pulled.
Hold the click you paid for.
A message-matched page and offer, fast and mobile-first. One page, one job.
Sort the right ones before the front desk.
A smart survey that scores real intent and filters tire-kickers.
Speed and persistence, automatically.
Speed-to-lead in seconds, a multi-touch sequence, and an AI concierge that books.
A raised hand becomes a calendar slot.
A frictionless booking flow with real-time calendar sync and instant confirmation.
Booked becomes walked in.
Confirmations, reminders, no-show recovery and dead-slot refill.
Keep the not-yet-ready warm.
Long-term, segmented sequences with real value and re-book triggers.
The list you already own.
Consent-safe campaigns to old inquiries and past no-shows, with no new ad spend.
In the open, every week.
Cost per booked-and-shown, show-rate and drop-off, with the miss named first.
Every capability maps to a stage of the engine, and a specific leak it stops.
Feature-forward roofing ads on Meta and Google, built to run and not get pulled.
A message-matched landing page and an offer tuned to the roofing buyer.
Speed-to-lead that qualifies and books, day and night.
Frictionless booking, no-show recovery, and cost-per-booked reporting in the open.
The same roofing click, run two ways. Here is exactly what changes at each stage after the click.
| Stage | Typical agency | The Penguin engine |
|---|---|---|
| Ad creative | Ad drives the click, then the click is on its own | Account-safe creative that draws the right homeowners |
| Landing page & offer | Generic page, offer that does not match the ad | Message-matched page and a roofing offer that converts |
| Lead qualification | Every lead treated the same, front desk overwhelmed | A survey scores intent before the front desk sees it |
| Follow-up speed | First follow-up hours later, if at all | Speed-to-lead in seconds, an AI concierge that books |
| Show-up & no-shows | One in four booked never shows, nobody follows up | Reminders and no-show recovery refill the calendar |
| Reporting | Reporting is clicks and impressions | Cost per booked-and-shown, in the open, weekly |
A roofing-tuned 9-stage engine producing exclusive (never shared) storm/replacement/insurance-job funnels, instant speed-to-lead calling and estimate-follow-up automation that converts clicks into signed contracts. It is our nine-stage acquisition engine, tuned to roofing and run for you in the open.
Figures are illustrative of the reporting format, not client results. Real, permissioned numbers replace them on request.
The same roofing outcome three ways: our engine, a generic agency, and hiring it all in-house. Add up what each really costs, and what you own at the end.
Illustrative comparison. Your exact numbers are mapped on the free Leak-Check.
The accounts, pages, automations, and dashboard are built in your name and stay yours, backed by a 90-day process guarantee: if we do not deliver the roofing build to spec, we keep working at no extra retainer until we do.
Roofing is not one buyer. Each specialization below gets its own tuned engine, offer and funnel. Choose the one that fits, or book a Leak-Check and we will map it with you.
A dedicated 9-stage engine for residential re-roof homeowners.
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See the solutionTell us where to send your roofing leak map. You go straight to the calendar, and we review your funnel before the call so the time goes into diagnosis, not catch-up.
A one-time engine build from $5,000, then a retainer from $3,000 a month to run and improve it. That single figure replaces a media buyer, a funnel builder, an automations person, a booking tool, and a reporting dashboard. Ad spend is paid directly to Meta and Google at zero markup, and the Leak-Check call is free.
The engine is built in weeks, not quarters, typically 3 to 5 days to launch. Because follow-up, booking, and show-up get fixed first, you often recover bookings from spend you are already running before the new ads scale. We report cost per booked-and-shown weekly from day one.
Yes. The ad account, the pages, the automations, the data, and the dashboard are yours and stay yours, whether you stay or leave. No rented leads, no hidden dashboard, no lock-in on assets you paid for. That is the operator model, not the vendor one.
The engine is tuned per family and per niche, not copy-pasted. We build roofing-specific offers, qualification, and follow-up, and we show you the exact leak on your funnel during the free Leak-Check before you commit a dollar.
A vendor sells the ads and hands the rest back. We operate the whole engine and answer to one number, booked-and-shown appointments, with one manager accountable and every screen open to you. You were sold clicks last time. This time you get the outcome.
No lock-in on your assets, ever. The retainer earns its place month to month, backed by the 90-day process guarantee. If the engine is not doing its job, you are not trapped in it.
You are already paying for the clicks. The only question is how many become booked, shown homeowners. Thirty minutes, on your own funnel, with an operator, and you leave knowing your number and what it takes to fix it.
Book my free Leak-Check