Your solar ads are rarely the problem. What happens after the click is, where slow follow-up, a soft offer and a clunky booking flow lose the homeowners you already paid for. Penguin builds and runs all nine stages so more of them book and show. One team, your own accounts, a 90-day process guarantee.
A free 30-minute call with an operator. No pitch deck, no obligation.
90-dayprocess guaranteeBuilt in your accounts
You are paying full price for solar clicks and collecting a fraction of the booked, shown homeowners. The ads are rarely the problem. The seven steps after the click are, and that gap is exactly what the engine is built to close.
You buy a marketplace lead, so do four competitors, and the homeowner books whoever calls back first.
You call an hour later and the estimate is gone, handed to the contractor who picked up the phone first.
A chunk of booked estimates never sit, and nobody confirms, reminds or rebooks them, so trucks roll to empty driveways.
You see cost per lead, not cost per booked, kept estimate, so you cannot tell which channel actually signs contracts.
A solar-tuned 9-stage engine generating exclusive homeowner leads with credit/ownership-qualifying funnels, instant appointment-setting bots and consult-confirmation automation that keeps closers in front of real buyers. It is our nine-stage acquisition engine, tuned to solar and run for you in the open.
Every capability maps to a stage of the engine, and a specific leak it stops.
Feature-forward solar ads on Meta and Google, built to run and not get pulled.
A message-matched landing page and an offer tuned to the solar buyer.
Speed-to-lead that qualifies and books, day and night.
Frictionless booking, no-show recovery, and cost-per-booked reporting in the open.
The same solar click, run two ways. Here is exactly what changes at each stage after the click.
| Stage | Typical agency | The Penguin engine |
|---|---|---|
| Ad creative | Ad drives the click, then the click is on its own | Account-safe creative that draws the right homeowners |
| Landing page & offer | Generic page, offer that does not match the ad | Message-matched page and a solar offer that converts |
| Lead qualification | Every lead treated the same, front desk overwhelmed | A survey scores intent before the front desk sees it |
| Follow-up speed | First follow-up hours later, if at all | Speed-to-lead in seconds, an AI concierge that books |
| Show-up & no-shows | One in four booked never shows, nobody follows up | Reminders and no-show recovery refill the calendar |
| Reporting | Reporting is clicks and impressions | Cost per booked-and-shown, in the open, weekly |
Figures are illustrative of the reporting format, not client results. Real, permissioned numbers replace them on request.
Three questions. No email needed to see your result, and your answers travel with you into the Leak-Check.
The same solar outcome three ways: our engine, a generic agency, and hiring it all in-house. Add up what each really costs, and what you own at the end.
Illustrative comparison. Your exact numbers are mapped on the free Leak-Check.
The accounts, pages, automations, and dashboard are built in your name and stay yours, backed by a 90-day process guarantee: if we do not deliver the solar build to spec, we keep working at no extra retainer until we do.
Solar is not one buyer. Each specialization below gets its own tuned engine, offer and funnel. Choose the one that fits, or book a Leak-Check and we will map it with you.
A dedicated 9-stage engine for residential solar homeowners.
See the solutionSolar + Battery StorageSolar + Battery Storage marketingA dedicated 9-stage engine for solar + battery storage homeowners.
See the solutionSolar RoofingSolar Roofing marketingA dedicated 9-stage engine for solar roofing homeowners.
See the solutionCommercial SolarCommercial Solar marketingA dedicated 9-stage engine for commercial solar homeowners.
See the solutionSolar Repair/ServiceSolar Repair/Service marketingA dedicated 9-stage engine for solar repair/service homeowners.
See the solutionTell us where to send your solar leak map. You go straight to the calendar, and we review your funnel before the call so the time goes into diagnosis, not catch-up.
A one-time engine build from $5,000, then a retainer from $3,000 a month to run and improve it. That single figure replaces a media buyer, a funnel builder, an automations person, a booking tool, and a reporting dashboard. Ad spend is paid directly to Meta and Google at zero markup, and the Leak-Check call is free.
The engine is built in weeks, not quarters, typically 3 to 5 days to launch. Because follow-up, booking, and show-up get fixed first, you often recover bookings from spend you are already running before the new ads scale. We report cost per booked-and-shown weekly from day one.
Yes. The ad account, the pages, the automations, the data, and the dashboard are yours and stay yours, whether you stay or leave. No rented leads, no hidden dashboard, no lock-in on assets you paid for. That is the operator model, not the vendor one.
The engine is tuned per family and per niche, not copy-pasted. We build solar-specific offers, qualification, and follow-up, and we show you the exact leak on your funnel during the free Leak-Check before you commit a dollar.
A vendor sells the ads and hands the rest back. We operate the whole engine and answer to one number, booked-and-shown appointments, with one manager accountable and every screen open to you. You were sold clicks last time. This time you get the outcome.
No lock-in on your assets, ever. The retainer earns its place month to month, backed by the 90-day process guarantee. If the engine is not doing its job, you are not trapped in it.
You are already paying for the clicks. The only question is how many become booked, shown homeowners. Thirty minutes, on your own funnel, with an operator, and you leave knowing your number and what it takes to fix it.
Book my free Leak-Check