90-dayprocess guaranteeBuilt in your accounts
Your estate planning & elder law ads are rarely the problem. What happens after the click is, where slow follow-up, a soft offer and a clunky booking flow lose the clients you already paid for. Penguin builds and runs all nine stages so more of them book and show. One team, your own accounts, a 90-day process guarantee.
A free 30-minute call with an operator. No pitch deck, no obligation.
You are paying full price for estate planning & elder law clicks and collecting a fraction of the booked, shown clients. The ads are rarely the problem. The seven steps after the click are, and that gap is exactly what the engine is built to close.
You cannot say what competitors say, the leads you buy waste producer hours, and referrals arrive when they feel like it.
The form fills with people who will never meet the minimums, and your producers burn time disqualifying them by phone.
A share of booked consultations never show, and the high-trust prospect drifts without a timely, compliant follow-up.
You see cost per lead, not cost per booked, kept consult, so you cannot tell which spend clears compliance and closes.
Most agencies build the first two and hand back the rest. Tap through the seven they skip, where the money usually leaks out.
The right click, not just any click.
Account-safe, feature-forward creative on Meta and Google, built to run and not get pulled.
Hold the click you paid for.
A message-matched page and offer, fast and mobile-first. One page, one job.
Sort the right ones before the front desk.
A smart survey that scores real intent and filters tire-kickers.
Speed and persistence, automatically.
Speed-to-lead in seconds, a multi-touch sequence, and an AI concierge that books.
A raised hand becomes a calendar slot.
A frictionless booking flow with real-time calendar sync and instant confirmation.
Booked becomes walked in.
Confirmations, reminders, no-show recovery and dead-slot refill.
Keep the not-yet-ready warm.
Long-term, segmented sequences with real value and re-book triggers.
The list you already own.
Consent-safe campaigns to old inquiries and past no-shows, with no new ad spend.
In the open, every week.
Cost per booked-and-shown, show-rate and drop-off, with the miss named first.
Every capability maps to a stage of the engine, and a specific leak it stops.
Feature-forward estate planning & elder law ads on Meta and Google, built to run and not get pulled.
A message-matched landing page and an offer tuned to the estate planning & elder law buyer.
Speed-to-lead that qualifies and books, day and night.
Frictionless booking, no-show recovery, and cost-per-booked reporting in the open.
The same estate planning & elder law click, run two ways. Here is exactly what changes at each stage after the click.
| Stage | Typical agency | The Penguin engine |
|---|---|---|
| Ad creative | Ad drives the click, then the click is on its own | Account-safe creative that draws the right clients |
| Landing page & offer | Generic page, offer that does not match the ad | Message-matched page and a estate planning & elder law offer that converts |
| Lead qualification | Every lead treated the same, front desk overwhelmed | A survey scores intent before the front desk sees it |
| Follow-up speed | First follow-up hours later, if at all | Speed-to-lead in seconds, an AI concierge that books |
| Show-up & no-shows | One in four booked never shows, nobody follows up | Reminders and no-show recovery refill the calendar |
| Reporting | Reporting is clicks and impressions | Cost per booked-and-shown, in the open, weekly |
An estate/elder-law-tuned 9-stage engine with life-event-triggered education funnels (wills, trusts, Medicaid planning), seminar/webinar offers, consult-booking bots and nurture that convert planners into retained clients. It is our nine-stage acquisition engine, tuned to estate planning & elder law and run for you in the open.
Figures are illustrative of the reporting format, not client results. Real, permissioned numbers replace them on request.
The same estate planning & elder law outcome three ways: our engine, a generic agency, and hiring it all in-house. Add up what each really costs, and what you own at the end.
Illustrative comparison. Your exact numbers are mapped on the free Leak-Check.
The accounts, pages, automations, and dashboard are built in your name and stay yours, backed by a 90-day process guarantee: if we do not deliver the estate planning & elder law build to spec, we keep working at no extra retainer until we do.
Estate Planning & Elder Law is not one buyer. Each specialization below gets its own tuned engine, offer and funnel. Choose the one that fits, or book a Leak-Check and we will map it with you.
A dedicated 9-stage engine for wills & trusts clients.
See the solutionEstate PlanningEstate Planning marketingA dedicated 9-stage engine for estate planning clients.
See the solutionElder Law/MedicaidElder Law/Medicaid marketingA dedicated 9-stage engine for elder law/medicaid clients.
See the solutionProbateProbate marketingA dedicated 9-stage engine for probate clients.
See the solutionAsset ProtectionAsset Protection marketingA dedicated 9-stage engine for asset protection clients.
See the solutionTell us where to send your estate planning & elder law leak map. You go straight to the calendar, and we review your funnel before the call so the time goes into diagnosis, not catch-up.
A one-time engine build from $5,000, then a retainer from $3,000 a month to run and improve it. That single figure replaces a media buyer, a funnel builder, an automations person, a booking tool, and a reporting dashboard. Ad spend is paid directly to Meta and Google at zero markup, and the Leak-Check call is free.
The engine is built in weeks, not quarters, typically 3 to 5 days to launch. Because follow-up, booking, and show-up get fixed first, you often recover bookings from spend you are already running before the new ads scale. We report cost per booked-and-shown weekly from day one.
Yes. The ad account, the pages, the automations, the data, and the dashboard are yours and stay yours, whether you stay or leave. No rented leads, no hidden dashboard, no lock-in on assets you paid for. That is the operator model, not the vendor one.
The engine is tuned per family and per niche, not copy-pasted. We build estate planning & elder law-specific offers, qualification, and follow-up, and we show you the exact leak on your funnel during the free Leak-Check before you commit a dollar.
A vendor sells the ads and hands the rest back. We operate the whole engine and answer to one number, booked-and-shown appointments, with one manager accountable and every screen open to you. You were sold clicks last time. This time you get the outcome.
No lock-in on your assets, ever. The retainer earns its place month to month, backed by the 90-day process guarantee. If the engine is not doing its job, you are not trapped in it.
You are already paying for the clicks. The only question is how many become booked, shown clients. Thirty minutes, on your own funnel, with an operator, and you leave knowing your number and what it takes to fix it.
Book my free Leak-Check