Panda Guardian ยท Hospice & Palliative

Build Hospice Census With More Referrals and Trust

For every familie you book, more of your hospice & palliative spend leaks out between the click and the calendar. Penguin runs the stages after the click, follow-up, qualifying, booking and show-up, so that demand turns into booked, shown families instead of lost leads. One team, your own accounts, a 90-day process guarantee.

A free 30-minute call with an operator. No pitch deck, no obligation.

Hospice & Palliative marketing team at work90-dayprocess guaranteeBuilt in your accounts
The problem

Why hospice referrals plateau

You are paying full price for hospice & palliative clicks and collecting a fraction of the booked, shown families. The ads are rarely the problem. The seven steps after the click are, and that gap is exactly what the engine is built to close.

01

Stuck waiting on referrals

Your census depends on referral sources you cannot control, and the private-pay families searching online reach a competitor first.

02

The adult child never gets a call back

A stressed family inquires at midnight, waits a day for a response, and tours the place that answered with compassion first.

03

Tours booked, then no-shows

A share of booked tours and assessments never happen, and the long decision window goes cold without a gentle nurture.

04

No clear cost per move-in

You see ad clicks, not cost per booked, kept tour, so growth feels like luck instead of a system.

Book my free Leak-CheckSee exactly which of these is leaking your spend, on your own funnel.
The solution

The 9-stage referral engine for hospice & palliative

A hospice-tuned 9-stage engine centered on physician/SNF/hospital-discharge referral relationships (CRM-driven outreach + nurture), compassionate family-facing funnels and reputation/E-E-A-T content that grows census ethically. It is our nine-stage acquisition engine, tuned to hospice & palliative and run for you in the open.

The 9-stage pipeline
The Penguin acquisition pipeline for a hospice & palliative engine, every lead tracked from new lead to booked and shown
9 stagesnew lead to shown
Book your free Leak-CheckSee the whole hospice & palliative engine mapped to your funnel, free.
What you get

What your hospice snapshot delivers

Every capability maps to a stage of the engine, and a specific leak it stops.

The ad that draws the right click
An account-safe hospice & palliative ad in the social feed, built to run and draw the right buyer
Account-safefeature-forward creative

Account-safe creative

Feature-forward hospice & palliative ads on Meta and Google, built to run and not get pulled.

Page and offer

A message-matched landing page and an offer tuned to the hospice & palliative buyer.

AI concierge and follow-up

Speed-to-lead that qualifies and books, day and night.

Booking and reporting

Frictionless booking, no-show recovery, and cost-per-booked reporting in the open.

Side by side

Typical agency vs the Penguin engine.

The same hospice & palliative click, run two ways. Here is exactly what changes at each stage after the click.

Speed-to-lead, in seconds
The Penguin AI concierge replying to a new hospice & palliative lead in seconds and booking the appointment
42s replybooked and confirmed
StageTypical agencyThe Penguin engine
Ad creativeAd drives the click, then the click is on its ownAccount-safe creative that draws the right families
Landing page & offerGeneric page, offer that does not match the adMessage-matched page and a hospice & palliative offer that converts
Lead qualificationEvery lead treated the same, front desk overwhelmedA survey scores intent before the front desk sees it
Follow-up speedFirst follow-up hours later, if at allSpeed-to-lead in seconds, an AI concierge that books
Show-up & no-showsOne in four booked never shows, nobody follows upReminders and no-show recovery refill the calendar
ReportingReporting is clicks and impressionsCost per booked-and-shown, in the open, weekly
Proof, in the open

We show the screens, not just the story.

The reporting dashboard
The Penguin reporting dashboard for a hospice & palliative engine, showing cost per booked-and-shown
Livecost / booked-shown
Illustrative sample
Hospice & Palliative practice
Paid traffic into the engine
Cost per booked-and-showndown 38%
Show-rate64% to 85%
Booked families / month+17
Illustrative sample
Reactivation
Existing list, no new spend
New ad spend$0
From a written-off listbooked and shown
Follow-up speedseconds

Figures are illustrative of the reporting format, not client results. Real, permissioned numbers replace them on request.

2-minute fit check

Is your hospice & palliative funnel a fit for the engine?

Three questions. No email needed to see your result, and your answers travel with you into the Leak-Check.

1. Roughly how much do you spend on ads each month?

2. Where does it hurt most right now?

3. How soon do you want more booked families?

Penguin vs the alternatives

Why Hospice & Palliative owners choose the operator.

The same hospice & palliative outcome three ways: our engine, a generic agency, and hiring it all in-house. Add up what each really costs, and what you own at the end.

From the hospice & palliative ad to the booked appointment, step by step
After the click: ad, qualify, follow up, book, show. The stages most agencies skip.
What matters
Generic agency
Hiring in-house
Penguin Agents
Builds all 9 stages
Ads only
Rarely, and slowly
Yes, in 3-5 days
You own the accounts
Often rented
Yes
Yes, day one
Cost per booked-and-shown
Clicks reported
Patchy
Reported weekly
Monthly cost
$2k-5k + ad spend
2-3 salaries
from $3,000/mo
Risk
Locked in
High fixed cost
90-day guarantee

Illustrative comparison. Your exact numbers are mapped on the free Leak-Check.

You keep everything, and the risk is ours.

The accounts, pages, automations, and dashboard are built in your name and stay yours, backed by a 90-day process guarantee: if we do not deliver the hospice & palliative build to spec, we keep working at no extra retainer until we do.

Book my free Leak-CheckThirty minutes, on your own numbers, with an operator.
Specializations

Pick your hospice & palliative focus.

Hospice & Palliative is not one buyer. Each specialization below gets its own tuned engine, offer and funnel. Choose the one that fits, or book a Leak-Check and we will map it with you.

Start your Leak-Check

Two fields now. Pick your time next.

Tell us where to send your hospice & palliative leak map. You go straight to the calendar, and we review your funnel before the call so the time goes into diagnosis, not catch-up.

  • A free 30-minute call with an operator
  • A map of the five places your spend leaks
  • No pitch deck, no obligation, you keep the map

We use your details only to set up your Leak-Check. See our Privacy Policy.

Questions Hospice & Palliative owners ask

Straight answers.

How much does hospice marketing agency cost?

A one-time engine build from $5,000, then a retainer from $3,000 a month to run and improve it. That single figure replaces a media buyer, a funnel builder, an automations person, a booking tool, and a reporting dashboard. Ad spend is paid directly to Meta and Google at zero markup, and the Leak-Check call is free.

How long until we see booked appointments?

The engine is built in weeks, not quarters, typically 3 to 5 days to launch. Because follow-up, booking, and show-up get fixed first, you often recover bookings from spend you are already running before the new ads scale. We report cost per booked-and-shown weekly from day one.

Do we own what you build?

Yes. The ad account, the pages, the automations, the data, and the dashboard are yours and stay yours, whether you stay or leave. No rented leads, no hidden dashboard, no lock-in on assets you paid for. That is the operator model, not the vendor one.

Will this actually work for hospice & palliative?

The engine is tuned per family and per niche, not copy-pasted. We build hospice & palliative-specific offers, qualification, and follow-up, and we show you the exact leak on your funnel during the free Leak-Check before you commit a dollar.

How are you different from the last agency?

A vendor sells the ads and hands the rest back. We operate the whole engine and answer to one number, booked-and-shown appointments, with one manager accountable and every screen open to you. You were sold clicks last time. This time you get the outcome.

Am I locked into a long contract?

No lock-in on your assets, ever. The retainer earns its place month to month, backed by the 90-day process guarantee. If the engine is not doing its job, you are not trapped in it.

Also serving

See exactly where your hospice & palliative spend leaks.

You are already paying for the clicks. The only question is how many become booked, shown families. Thirty minutes, on your own funnel, with an operator, and you leave knowing your number and what it takes to fix it.

Book my free Leak-Check
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